There's nothing like being able to work on your favorite video game, and for me — that game happened to be Apex Legends.
I got to go behind the scenes and work on 3 seasonal launches for the live first-person shooter, giving me a deeper appreciation for the art & lore and how it all ties visually ties together, and how it translates from concept to execution. As the head production designer on these projects, I oversaw and handled final key art production, crops, marketing assets, and seasonal brand guidelines.
Once completed, we would then handoff the final production files to the client, Respawn, as well as update their brand management system. They would then launch the new season on the live game.
Scope: Branding • Digital Production • Key Art & Crops • Visual Guidelines • Asset Management
