Respawn's Apex Legends became such a huge hit that they were ready to take things to mobile.
Together with Respawn and Tencent, we worked on branding several seasons that launched live on the mobile first-person shooter. We created core Apex branded guidelines as a foundation that would help structure the story of the new game and each season. I led the production for the key art of each season. Ensuring organization and gearing up our clients with the proper assets for a successful launch. Each season had over 100 files, and a brand guide for each season.
Scope: Branding • Digital Production • Key Art & Crops • Brand Guidelines • Asset Management
