I still remember the good ole' days of high school running Madden tournaments with my friends all day long.
EA teamed up with Cinco to work on the cover art for Madden 23, dedicated to football legend John Madden. I got to work on the primary key art, as well as a seasonal launch (Season 3). The design system highlighted Madden as the main focus, and visuals that create a sense of celebration, honoring the legacy he left behind in football history.
A clean and organized final key art file allowed for for a smooth transition into crop production and translating the art into different aspect ratios that brought the visual identity to life through digital and print applications.
Digital Production • Visual Identity • Key Art & Crops • Asset Management
