CINCO DESIGN
2022 – 2023
PRODUCTION DESIGNER
2022 – 2023
PRODUCTION DESIGNER
EA teamed up with Cinco to work on the epic game art for their new hockey title NHL 23, showcasing on the cover athlete's Trevor Zegras and Sarah Nurse. The work was executed during the pandemic which called for creative solutions. This led to executing a fresh and fun design system that flexed across all 3 variations of the official cover art for the different editions of the video game.
Digital Production • Visual Identity • Key Art & Crops • Asset Management
KEY ART PRODUCTION
Once the final art was approved, the master file got handed off to production for QC.
The importance of a clean and organized final key art allows for a smooth transition into crop production and translating the art into different aspect ratios. These crops then come to life through digital and print.
