EA Sports teamed up with Cinco to work on the 2023 key art for hockey title NHL 23, showcasing on the cover athletes Trevor Zegras and Sarah Nurse. The work was executed during the pandemic which called for creative solutions. This led to executing a fresh and fun design system utilizing athlete photography and branded graphic elements that flexed across all 3 variations for the different editions of the video game.
A clean and organized final key art file allowed for for a smooth transition into crop production and translating the art into different aspect ratios that brought the visual identity to life through digital and print applications.
Digital Production • Visual Identity • Key Art & Crops • Asset Management
