Tin House

TIN HOUSE BOOKS
2019 – 2020
DESIGNER

At Tin House, I worked with a small team of designers, editors, and publicists to create various marketing materials to promote the publishing work of Tin House.

We treated each book as a brand, creating a suite of digital ads for social media, paid advertisement, and print collateral. I also got to work on an immense amount of books, working with each one's cover key art, heavy interiors, and occasionally collaborating with the authors for campaigns, tours, and fun initiatives.

Brand Design • Layout Design • Digital & Print Production • Key Art & Crops • Social Graphics

LIVING BOOK COVERS

When book covers are finalized and sent off to print, we are then able to take that master file and start adapting it for different purposes.

This was one of the funnest parts of working on books, after seeing it go from concept to production, new live is breadth into the book covers, as they come alive through various formats such as animation, social media posts, marketing ads, and much more. It provides a further extension of the visual identity that allows for playful exploration while keeping the branding and theme consistent.

Channels I was responsible for designing were primarily socials such as Twitter, Facebook, TikTok, and Instagram, as well as commerce sites like Amazon, and the official Tin House website.